Advertising and institutional factors were the leading causes of the development and shaping of the radio industry in the 1920s and into today. In the beginning, radio was proposed as a way to inform listeners of current events, and then as a music box with only a few channels. Advertising led radio to popular entertainment of news, performances, and music on hundreds of national and local stations. Radio stations charged advertisers airtime to promote their products, producers sponsoring programs and running ads during programs.
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| Radios Over the Years |
This led to competition for the best channel and laid the foundation for all future broadcast, and even today’s radio stations maintain this process. The number of stations and producers wanting to advertise grew greatly, as did the number of listeners. Radio led to a more united nation, keeping up with news, pop culture, and the best products. Compared to the original intent of radio for spreading news mixed with music, radio developed into an economic endeavor and linked manufacturers directly with homes of consumers.
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