Evaluation

RTF 305 was my first experience with making my own blog; however, it has inspired me to make another one for my Christmas wishlist.  Blogs are a great way communicate your thoughts, or in my case what I would like my extended family to but for me.  I think making a blog for class was a beneficial practice because it was a unique and creative medium to do a weekly writing assignment, user and grader friendly, and more environmentally conscious.  I did not encounter very many difficulties, except I found myself spending more time on the layout design or my music player, than on the actual assignments.  It took me a few days to get used to the system, but I think most people would be able to operate Blogger without complications.  I enjoyed the posts where we provided our own examples from TV or movies along with concepts learned in class, over discussing only theories of media, like blog posts six and eight.  I entered UT undeclared in UGS and RTF 305 is my favorite class this semester.  It has made me interested in a RTF major and I would definitely recommend it to anyone interested in any aspect of the media.  I think the blogging experience could have been improved if we were assigned to add more multimedia to our pages.  Blogger has many features that I would have liked to learn to use and I think could have been valuable and interesting to take fuller advantage of the system. 

Yes, you can use my blog in a paper or report. 

Globalization of Media

          Since the Golden Age of Hollywood, the United States has dominated the film industry; however, recently the international community has broken into the mainstream through globalization.  Nations, cultures, and people have become increasingly interconnected, especially with the acceleration of technology.  As the ability to create media becomes easier and more inexpensive, production has moved out of the U.S. and into countries across the globe. 

                                                     Disney International

Even though a large part of the media has become globalized, cultural imperialism still exists.  The United States remains the empire of films, television, and music.  Today only a few major media conglomerates dominate most outlets, and have also branched out occupying some international media companies.  The Disney Company is one of the largest conglomerates in the world, and has spread its claim across the world.  Being a cultural imperial power, Disney has created Disneylands in the U.S., Paris, Hong Kong, and Tokyo, with plans to continue expansion.  By building amusements parks in many different countries, it continues to promote their movies, TV programs, and merchandise, and further instills the “brand” of Disney to consumers.  As time goes on, media will continue to become more globalized and companies will be forced to grow internationally or perish. 

The Power of Light Blue

          Who wouldn’t want to be on a yacht in the Mediterranean with a beautiful man or woman?  Dolce & Gabbana’s new commercial for their Light Blue fragrance offers just that.  The ad features a toned and tan couple kissing for almost the entire 30 seconds, while floating in a boat in the ocean.  The backdrop is absolutely picture perfect, but the main appeal of the commercial is without question sex.

                                                                                                                        Dolce & Gabbana Light Blue

The advertisement is rather shocking, but grabs the audience’s attention.  The attractive couple exudes sexual appeal, and anyone watching the Dolce & Gabbana commercial wants to be the man or woman, or be with them.  The fragrance is not mentioned or shown at all, except for the last 5 seconds when an Italian-accented man says “Dolce & Gabbana, Light Blue.”  The advertisement is also very aesthetically pleasing with soothing colors from the beautiful blue oceans and the white cliffs and boat.  Throughout the spot, there is a slow, Italian song playing adding to the romantic and dreamlike boat trip.  The commercial is a break from the often overwhelming and loud advertisements, and is very powerful in its simplicity and sensuality.