The Power of Light Blue

          Who wouldn’t want to be on a yacht in the Mediterranean with a beautiful man or woman?  Dolce & Gabbana’s new commercial for their Light Blue fragrance offers just that.  The ad features a toned and tan couple kissing for almost the entire 30 seconds, while floating in a boat in the ocean.  The backdrop is absolutely picture perfect, but the main appeal of the commercial is without question sex.

                                                                                                                        Dolce & Gabbana Light Blue

The advertisement is rather shocking, but grabs the audience’s attention.  The attractive couple exudes sexual appeal, and anyone watching the Dolce & Gabbana commercial wants to be the man or woman, or be with them.  The fragrance is not mentioned or shown at all, except for the last 5 seconds when an Italian-accented man says “Dolce & Gabbana, Light Blue.”  The advertisement is also very aesthetically pleasing with soothing colors from the beautiful blue oceans and the white cliffs and boat.  Throughout the spot, there is a slow, Italian song playing adding to the romantic and dreamlike boat trip.  The commercial is a break from the often overwhelming and loud advertisements, and is very powerful in its simplicity and sensuality.