Sunday, November 21, 2010

Globalization of Media

          Since the Golden Age of Hollywood, the United States has dominated the film industry; however, recently the international community has broken into the mainstream through globalization.  Nations, cultures, and people have become increasingly interconnected, especially with the acceleration of technology.  As the ability to create media becomes easier and more inexpensive, production has moved out of the U.S. and into countries across the globe. 
                                                     Disney International
Even though a large part of the media has become globalized, cultural imperialism still exists.  The United States remains the empire of films, television, and music.  Today only a few major media conglomerates dominate most outlets, and have also branched out occupying some international media companies.  The Disney Company is one of the largest conglomerates in the world, and has spread its claim across the world.  Being a cultural imperial power, Disney has created Disneylands in the U.S., Paris, Hong Kong, and Tokyo, with plans to continue expansion.  By building amusements parks in many different countries, it continues to promote their movies, TV programs, and merchandise, and further instills the “brand” of Disney to consumers.  As time goes on, media will continue to become more globalized and companies will be forced to grow internationally or perish. 

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